Newsroom

Coates Group set to unveil the future of digital merchandising and smart content at Digital Signage Expo

CHICAGO, Mar 21, 2017 — Coates Group, a global leader in digital merchandising and CMS software, is proud to announce their first year exhibiting at Digital Signage Expo (DSE), being held from March 29-30 in Las Vegas. Having already captured a large part of the market in Australia, Asia, Middle East and Africa, the US is now a key focus, with DSE being an opportunity to cement their US presence.

Visit Coates at Booth 1613 to see them unveil their full digital product range and demonstrate how their unique platform can maximize customer engagement and strengthen brand loyalty.  The Coates solution integrates all aspects of the consumer experience by delivering intelligent content that reacts to consumer buying behavior.

Highlights of the Coates booth will include:

  • SwitchboardTM – Coates’ in-house built Content Management System utilizes data to strengthen individual connections with the intended audience through localization and personalization. Switchboard performs complex merchandising algorithms by showing the right product, to the right person, at the right time. The platform leverages rich analytics to power a brands’ content strategy, drive sales and increase average check.
  • Digital Drive Thru – Bringing the latest in Drive Thru technology, the Coates Drive Thru solution revolutionizes the customer journey by improving accuracy and consistency. The integration between Switchboard and external systems, such as POS, as well as targeted animation, enhances the order experience and engages consumers.
  • A new generation of self-service Kiosks – Creating meaningful customer interactions, Coates kiosks are tailored, modern and easy to use. Seamlessly fitting into pre-existing retail environments, they make the ordering experience personal and efficient.
  • Community Notice Board – A local initiative driven by social integration, it helps brands better connect with their community. Displaying local promotions, live weather feeds, nearby events, secret menus and customers’ favorite tunes, the platform is relevant and targeted.
  • Coates’ Virtual Reality tool – An interactive forecasting solution that allows brands to develop and trial their customer journey in an adaptable virtual environment. Cut down trial and modeling costs by revising solutions in a virtual world.

The Coates leadership team will be speaking both days of DSE.  See Coates Head of Strategic Partnership, Ed Welsh, present “Bring Your Online Strategy to the Offline World” Workshop on Wednesday March 29 at 2.45pm at Booth 1213. On Thursday March 30, Henry Mowat, Coates Chief Operating Officer will be sitting on the panel “Learn from Our Mistakes so You Don’t Make Them Too” in Room S220 at 11am.

Coates Group Contact

Victoria Cotter

(312) 366-9906

info@coatesgroup.com

Coates Group strengthens US team, welcoming Kim Moore as General Manager

CHICAGO, Jan. 24, 2017 — Coates Group, a global leader in digital merchandising software, kiosks, and digital drive-thrus is preparing for an outstanding 2017, and is thrilled to welcome Kim Moore as the new US General Manager. With the strong addition to an already dynamic team, Coates Group is well prepared to exceed all objectives and expectations in 2017, and the years to follow.

Confidence in Past Successes

Moore comes to Coates from McDonald’s Corporation bringing with her a wealth of knowledge, experience and a fresh perspective which is in tandem to Coates operations and business goals. During her 16-year tenure at McDonald’s, Moore developed a strong affinity for digital solutions and was well known for driving organizational change.  

Leo Coates, CEO of Coates Group, is eager to see the immediate impact her guidance will bring to the team; “Kim’s ability to lead individuals and teams puts us in a unique position with our US strategy and focus. Her commitment to strive for collaborative excellence will add a tremendous amount of value. We have no doubt that Kim will be able to provide the support and leadership to help our US operations flourish, and affect significant organizational growth.”

Since joining McDonald’s in 2000 Moore has established her reputation as a multifunctional top performer and influencer. For the past year, Moore has served as Director of Global Point of Sale and Self-Order Kiosk, with the responsibility of managing the development, strategy and delivery of these product solutions globally. Prior to this, Moore held the position of Director of US IT Restaurant Technology, where she led the team responsible for delivering key technology initiatives for over 14,000 McDonald’s US restaurants. Moore has continuously been acknowledged for her successes, and was recently recognized as one of the top 15 women to watch at McDonald’s.

Future Collaboration

Moore’s proven management expertise will be invaluable at accelerating growth opportunities and driving a culture of innovation for the US team and the Coates global business. Moore stated, “I am thrilled to be part of the Coates Team. Coates represents best-in-class products and a commitment to innovation that will keep our customers ahead of the curve today and tomorrow.”

Nigel Maughan, Coates previous US General Manager, will be relocating to Seattle for family reasons. Nigel has had significant impact on Coates US operations in the last 12 months and will continue to play an important role in the senior leadership team, focusing on key account management. There is no doubt Nigel and Moore will create a powerful combination for the US business.

About Coates Group

Founded in 1963, Coates applies technology and solutions to deliver relevant, personalized digital merchandising content for quick service restaurant brands (QSR) and the retail industry. Coates’ data-driven CMS software Switchboard, self-order kiosks, digital drive-thru and outdoor displays are used by leading brands across 35 global markets. The privately held company is headquartered in Australia with offices in Japan, India, China and U.S. operations based in Chicago.

Coates Group Contact

Victoria Cotter

(312) 366-9906

info@coatesgroup.com

Coates Group launches industry first B2B Virtual Reality tool changing the way brands develop new solutions

Not just for fun and games, VR offers an efficient and captivating business planning tool

CHICAGO, Ill. — October 27, 2016Coates Group, a global leader in digital merchandising software, kiosks, and digital drive-thrus, is the industry’s first to utilize Virtual Reality (VR) from a B2B perspective, allowing brands to physically see and develop new digital hardware and content within their own virtual store. Creating a never before seen experience in the world of digital merchandising, Coates is teleporting clients into a realm of possibilities at their new Lab in Chicago.

With retail and restaurant technology advancing so rapidly, bringing ideas and products to life before they are superseded is a real issue brands continually struggle with. With the Coates Lab VR tool, creative teams and designers can immediately see their merchandising ideas come to life using a VR simulation of the customers’ environment. Until now, the first time a client saw the finished product was at the end of the design and manufacturing process, stimulating a wave of inspiration about what would work better and how to improve the experience. Unfortunately, these light bulb moments are often realized too late. The costs, time, and finite resources prevent the client from achieving the best result possible. The Coates Lab now transforms that experience allowing brands to go on that creative journey, test “riskier” concepts through the eyes of their customers without prototyping, time delays or incurring huge costs.

“We are delighted to offer this game changing advantage to our customers. The VR tool has proven to be a powerful and effective method to help brand designers, marketers and development teams efficiently ideate their own virtual store, and quickly land on the ideal design without costly and time-consuming prototypes,” says Leo Coates, CEO of Coates Group. “Brands can walk through their concept environment and change the content on digital signage using our proprietary Switchboard TM CMS, to test and visualize how different campaigns roll out in stores, allowing for real-time revisions to the proposed store environment.”

Coates VR experience includes:

  • Visualize entire spaces and merchandising campaigns in the early design phase
  • Complete design control from the point of conception
  • Tailor and revise digital solutions earlier in the process
  • Reduce piloting and modelling costs and time
  • Test and develop through the eyes of customers for maximum engagement
  • Conduct focus groups to collect real world insights

Coates has initially developed this tool with retail and quick service restaurants (QSR’s) in mind, given the opportunities and historical challenges. Recently, Coates worked with a global QSR to enhance the drive thru experience and tackle some of the inherent challenges faced by the customer at the drive thru. Coates allowed its client to experience and manipulate the customer journey through different merchandising options and updated hardware modeling. Coates and their client are ultimately working together to increase revenue by driving up-sell, reducing drive thru times and improving the overall customer experience.

“While VR is commonly used in gaming and other consumer applications, this is a new and innovative B2B approach to using VR in the digital marketing industry.” says Don Stroberg, Chief Operating Officer of Radius Networks a leading global supplier of beacon technology and Coates partner. “For creative teams and agencies who currently rely on concept and CAD drawings, 3D fly-throughs, or have to build replica test stores, this is a highly efficient and modern option.”

The VR experience elevates Coates’ digital hardware and software product development, personalization and pilot programs. Coates invites clients, creative teams and developers to stop by the Coates Lab in Chicago to experience this personalized VR experience. Please contact info@coatesgroup.com for a tour.

About Coates Group

Founded in 1963, Coates applies technology and solutions to deliver relevant, personalized digital merchandising content for quick service restaurant brands (QSR) and the retail industry. Coates’ data-driven CMS software Switchboard, self-order kiosks, digital drive-thru and outdoor displays are used by leading brands across 35 global markets. The privately held company is headquartered in Australia with offices in Japan, India, China, and U.S. operations are based in Chicago.

Coates Group Contact

Victoria Cotter

(312) 366-9906

info@coatesgroup.com

Coates Group Expands to U.S. With Opening of New Innovation Lab to Showcase the Future of Digital Merchandising

Digital merchandising leader establishes new headquarters in Chicago for QSR and retail partners to rapidly prototype and test merchandising solutions

CHICAGO — September 29, 2016 — Coates, a global leader in digital merchandising software, kiosks, and digital drive-thrus, expands the reach of its world-class products with the opening of its U.S. headquarters in Chicago, which includes a fully equipped innovation lab. The new Coates Lab offers quick service restaurants (QSR), retail brands and agencies a state-of-the-art space for a hands-on, personalized experience of the future of digital merchandising. With more than 50 years of leadership in digital solutions, Coates is in a unique position to take customers from proof of concept, design and manufacturing to installation and support, to provide their customers the most engaging experience.

Coates serves more than 35 markets around the globe, with bases in Australia, China, India, Japan and now the United States. The company boasts an impressive list of customers, including McDonald’s, Lindt Chocolate, and Subway along with strategic partnerships with industry giants such as ParTech, Inc. (PAR), Samsung, and Intel.

“Expanding into North America has always been a long-term focus for Coates,” Leo Coates, CEO of Coates Group, said. “Given the opportunities in the U.S. market, we’re confident our personalized approach moves the dial in digital merchandising as brands know it today. Chicago provides Coates a strategic base to bring greater service and bolder innovations to restaurants, merchants, and marketers.”

Retail and QSR Partners Rely on Coates

Worldwide, Coates works alongside PAR, Google, Radius Networks, Seneca Data and leading agencies DDB, Leo Burnett and VML to help bring the most innovative end-to-end solutions to market. QSR and retail in the U.S. can now work directly with Coates experts in hardware and software to co-develop their dream solutions.

“PAR is collaborating with Coates to offer our U.S.-based QSR customers personalized digital solutions that enhance the customer experience and improve operational efficiency,” said Karen Sammon, President and CEO PAR Technology Corporation. “With Coates, we see an opportunity to enhance our Brink POS® Software and augment PAR’s restaurant portfolio.”

Coates Delivers Personalized In-store Experiences

Coates Lab encompasses displays, kiosks, digital drive-thru solutions, beacons, facial recognition and social media powered by Switchboard, the groundbreaking, data-driven content management system (CMS) developed by Coates. Switchboard enables brands to deliver a personalized and localized one-to-one experience in-store, similar to what online retailers offer on their websites, with an online record of the buyers’ past purchase history and a personalized greeting using Coates’ Switchboard content management system.

Coates Lab is also using virtual reality (VR) technology to elevate its digital hardware and software product development, personalization and pilot programs. Coates invites their clients, creative teams and developers to build and experience their new products in a personalized VR experience, as if they were a customer in their own store.

Franchises Increase Sales Using Coates Products

“Their product has always met the highest standards of quality and design,” said Howard Armitage, McDonald’s franchisee and Coates customer. “Coates is professional, proactive and innovative, with an obvious attention to detail and quality. Switchboards dynamic content reacts to individual items ordered, and I have seen an instant uplift in sales as a result of the new digital drive-thru installations.”

About Coates Group

Founded in 1963, Coates applies technology and solutions to deliver relevant, personalized digital merchandising content for quick service restaurant brands (QSR) and the retail industry. Coates’ data-driven CMS software Switchboard, self-order kiosks, digital drive-thru and outdoor displays are used by leading brands across 35 global markets. The privately held company is headquartered in Australia with offices in Japan, India, China, and U.S. operations are based in Chicago.

Media Contact
Nancy Jensen
Sterling Communications
(206) 419-8769
coates@sterlingpr.com