With the deployment of the Create Your Taste® campaign, McDonald’s redefined the role of technology with the Quick Service Restaurant Industry. Being a close McDonald’s partner for over 45 years, Coates Group successfully deployed a full digital system into all restaurants across the nation, changing the QSR customer experience.
A game-changing break-through in the Digital Signage Industry
Switchboard™ CMS, Digital Menu Boards, Digital Community Notice Board, Signage & Self-Order Kiosks
Hardware design & manufacture, installation, project management, support
McDonald’s Australia & New Zealand
Digitalising the Customer Experience
Self-Order Kiosks give customers the opportunity to create personalised menus without having to approach the front counter. This experience is further enhanced by our digital menu boards which utilises Coates’ SwitchboardTM CMS to display McDonald’s products, depending on the time of day & weather. Customers are given localised content tailored according to restaurant on each community notice board.
Delivering Optimum Results
Seamlessly integrating digital signage to provide the most effective and efficient customer experience. Increasing conversions, reducing purchase friction and making more profit per sale.